Understand Your Audience
What will I learn?
- How to define your target audience.
- How to target your audience.
- Understand segmentation and how to use it.
- Understand the importance of audience personas.
- How to create and audience persona.
- How to build and accurate understanding of your audience.
Understanding an audience is at the core of any products or brand’s growth. It’s what drives effective marketing strategies, increases brand equity and ultimately improves a company’s bottom line. But “understanding” isn’t a destination. It’s a journey. It’s a process of constant review, refinement and readjustment. Without regularly revisiting your target audience, the performance of your brand, your products will decline at worst or stagnate at best.